Monday, February 2, 2015

Thumbing Pages

I have always liked to read magazines.  I've subscribed to The New Yorker for over 45 years and find something to think about in each weekly issue if only to laugh at the cartoons.  Sometimes the lead articles are too obscure to have any meaning for me.  They must be intended for smart readers who live on the East Coast.  This last week, just for example, there was an article about Jeb Bush that I've been over twice in a mostly futile attempt to figure out how he represents his interest in education and what that might have to do with his candidacy for President.

Good Housekeeping has intrigued me since I was young.  I used to read it for its recipes and the yellow pages toward the end of each issue that used to contain good hints and advice about what to buy or wear or do about seasonal illnesses. I always enjoyed the book condensations at the end.  That magazine is very different now.  The recipes are still there but they're too trendy for me.  I liked the old ones that highlighted comfort food prepared in easy, new ways that the whole family might enjoy.  I'd be laughed out of the kitchen if I served "parsnip chips" or "baked pepper jack quinoa skillet." The sections called "YOUR LOOK" and "YOUR BODY" don't work for me in any way at all. In years past,there weren't sections so blatantly presented to pique the interest of the self-absorbed; articles about appearance were more inclined to offer suggestions about looking clean, fresh and well put together. And never mind a magazine called Self.  Good grief.

I've tried to enjoy the Oprah magazine called simply O since its inception, but I'm always put off right away by the cover that features Oprah herself in glamorous, expensive clothes wrapped around an air-brushed photo-shopped body that relieves her of the extra roundness that she really has.  And there's too much self promotion that even includes highlighting the activities of her best friend, Gail,who wouldn't be in the celebrity circle at all if it weren't for her famous friend.  In between all the ads for skin care, hair products, and what will be featured in the next issue, you can study some of Oprah's favorite things to buy (and then market to others) that include jewelry pieces or jaunty tee shirts or maybe nifty gift ideas that are so exorbitantly priced that I wonder how many readers actually choose them to give.  Sandwiched in between these subtle advertisements are the serious articles that address our fears, cares and other ego problems that the modern woman must be struggling with on a moment to moment basis.  Everything is presented in colorful, intricate graphics that are mostly just difficult to understand in terms of how they relate to the subject. But don't get me wrong; if Oprah were to run for President, I might seriously consider voting for her.

My guess is that magazines are fighting a desperate and losing battle against the digital age.  Why read a magazine when you can consult an app or view Pinterest about your female concerns? But if they disappear all together, what will we look at in the dentist's office besides the aquarium?  Actually, I recommend studying the fish and their small but real environment.  A small connection to nature is probably a better way to wait than reading magazines that feature articles about the advantages of this neck cream over that one.